Photo by Debra L. Rothenberg
Ke$ ha reportedly said she was reluctant to sing the lyrics on her song âDie Young,â which has had reduced airplay since the Newtown shootings.
Hot pop singer Ke$ ha seems to have no problem with top-40 radio pulling her hit song âDie Youngâ in the wake of the Newtown, Conn., school shootings.
Multiple sources said Ke$ ha tweeted Tuesday that âI had my very own issue with âDie Young.â ⦠I did not want to sing those lyrics and was forced to.â
The tweet was deleted by Wednesday, but radio was still treading cautiously.
While the lyrics of the song are about living for the moment, the title remains problematic.
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Last Thursday, New York top-40 station WNOW (92.3 FM) played âDie Youngâ 17 times.
The station was on pace to give âDie Youngâ 17 more spins Friday, the day of the shootings. But after its 13th airing at 5:36 p.m., it disappeared.
As of late afternoon Wednesday, it had not been played since.
âWe gave it a rest,â a CBS Radio spokeswoman said Wednesday. She did not indicate when it might return.
It was back Wednesday on New Yorkâs No. 1 top-40 station, WHTZ (100.3 FM) â" though it was being played fewer times than it was a week earlier.
The cutbacks have not been limited to the tristate area, though they have been more dramatic here.
Adam Foster from the ratings service Nielsen BDS said that from Dec. 8 to 10, âDie Youngâ scored 9,249 spins at the terrestrial radio stations Nielsen monitors around the country.
From Dec. 15 to 17, it scored 6,769 â" a drop of about 30%.
âFor a song that just went to No. 1 with considerable momentum, it was sharply down,â said Sean Ross of Edison Media Research.
âPumped Up Kicksâ by Foster the People, a song that directly talks about shooting people at a school, lost even more airplay â" though it was already falling out of most top-40 rotations.
Between Dec. 8 and 10, Nielsenâs Adam Foster says, it had 809 spins. Between the 15th and 17th, it had plummeted to 293.
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